We AREN'T seeking to change Council's name...

The breadth and depth of this project is greater than Council and particular industries. We are seeking to define this Place and what makes it great, which will help inform decisions of industry, Council and community into the future.

This project DOESN'T deal with logos and graphic design work...

This is a high level strategic project that considers and articulates the District’s identity, the Communities core values and the Landscape’s key features to distill these into a suit of Messaging and Communication tools. We’re laying the foundations on which design work can be based in the future, whether it be for Council, the Visitor Information Centre and tourism, the Youth and Community Centre, even private business will be able to pick up the recommendations from this project and use them in their own planning and promotional work.